Jing Lang, Founder, Executive Producer

This is how Be Brilliant Media came to be.

  • I came to Canada when I was 17.

    Armed with a Type-A personality and a deep desire to “make it,” I chose to become an actuary because it checked all the boxes: respected profession, job security, and social status.

    Over the next two decades, I built a solid insurance career — managed teams, ran sizable portfolios, held leadership roles. The paycheck, recognition, and prestige followed.

  • Inside though, I feel I was constantly trying to please someone else — playing a role I thought I was supposed to play.

    I felt like an extra in my own movie.

    I’ve always wanted meaning and purpose beyond myself. So I decided to see where else my skills and curiosity would lead.

  • I noticed that many mission-driven organizations excel at serving their communities, yet often struggle to prioritize their own sustainability. I saw a need — and one I knew I was equipped to meet.

    Be Brilliant Media brings structure, strategy, and storytelling together so important missions translate into lasting impact.